Do you really NEED a website?
Raise your hand if you’ve always had the intention of launching (or updating) your website… but you just never got around to actually doing it.
If this sounds like you, odds are you’re also wondering: do I really need a website?
✨ The answer is YES, you 100% need a website ✨
Behind social media, websites are still the second most popular marketing channel. As an owned channel, your website is a central point of your online presence, which has become crucial to the successful growth of a business.
So if you want to grow your business, LAUNCH. THAT. WEBSITE.
If you’re still not convinced… here are 5 more reasons you need a website 👇
1) IT WILL HELP YOU CONVEY YOUR BRAND.
First impressions are insanely important. Especially the first impression your prospective customers get of your brand. While social media is great for showcasing snippets of your brand personality, your website allows you to reveal so much more. You can customize the design, fonts, colours, copy and overall feel of your website to convey the character of your brand.
2) YOUR WEBSITE IS AN OWNED MARKETING CHANNEL.
Not having an owned marketing channel is a major marketing faux-pas. An owned channel is one that you own and have full control over, including content and branding (i.e. your website, blog, podcast – NOT social media). Social media is an earned channel - although you have some control over the content that you display, ultimately an algorithm decides what your audience sees and when. Owned channels provide an amazing ability to deliver personalized + memorable experiences that strengthen relationships with your customers.
3) IT MAKES YOUR BRAND MORE CREDIBLE.
A website will help increase your credibility and build trust with your audience. While anyone can easily create a social media account, it’s not quite as simple to create a website – which makes a business with a website seem more established. Without a website, people may question whether your business is legitimate and they may choose a competitor that appears to be more credible.
4) IT WILL IMPROVE YOUR CUSTOMER SERVICE.
Your website is the perfect place to display any and all important info about your business. You can display your contact information along with any additional customer service details on your website. For example, this may include an FAQ section, which can significantly reduce both your time and the time of your prospective clients.
5) GET MORE ORGANIC TRAFFIC.
With an SEO-optimized website, you now have the opportunity to show up on google. This means that potential customers can find you organically, simply by searching for a product or service. 27% of website traffic comes from organic search, which makes this a very effective way to increase your customer base.
NEED HELP LAUNCHING YOUR WEBSITE?
hire us ✨
We will build and launch your custom website, so you can focus on running your business!