The Basics of SEO for Social Media

Sep 27

Your ultimate guide to SEO for social media ✨📱

What is SEO?

search engine optimization

SEO is the process of taking steps to help a website or piece of content rank (show up) higher on a search engine, like Google. It helps people organically find your content when they perform a search online.

SEO for Social Media

It's becoming more popular (particularly among younger users) to use social media platforms like TikTok, Pinterest and even Instagram as an alternative to traditional search engines, like Google. Which has made it super important to optimize your social media for search.

Tip #1 - KEYWORD RESEARCH

You need to find out what your audience is searching for. To do this choose a basic keyword related to your business, and type it into the search bar on your platform of choice. You will see a drop-down of related keyword suggestions. Make a list of keywords that relate best to your business!

Tip #2 - KEYWORD PLACEMENT

Once you have a list of keywords, you need to know where to place them. It's very important to include your keyword in-text on the screen, in your caption and hashtags, and to speak your keywords in your video/audio content. You want your keywords to show up in as many places as possible.

Tip #3 - SEO OPTIMIZE YOUR CONTENT

Make sure that your content is optimized for the platform you're posting it on. This means: making sure your video content is the correct size, any on-screen text is visible and not cluttered, your CTA's are relevant, etc.

Tip #4 - WATCH YOUR ANALYTICS

Analytics are so important when it comes to SEO because this is how you know if what you're doing is working. So make sure you watch your analytics closely and make changes and updates to your SEO plan as required!

TIRED OF MANAGING YOUR SOCIAL MEDIA?