Instagram is all about community. To see success on the platform it’s important to connect with your ideal audience and make them want to engage with you 👯‍♀️

It’s not enough to just schedule a couple of promotional posts for the week and call it quits. You need to cultivate a relationship between your brand and your audience.

Now you’re probably saying, great, but how do I do this? The answer is content pillars.

👉 So, what are content pillars?

Content pillars are a few specific topics you will consistently discuss on Instagram (you might also know them as content buckets or categories). These pillars help you determine what you should post on IG, and what you shouldn’t. They help you stay organized and consistent while helping to ensure your content remains high-quality.

Because Instagram is a very visual platform, you can quickly lose followers by posting irrelevant content. Content pillars help you to make sure everything you post provides some sort of value to your audience!

How many content pillars should you have?

You can have as many content pillars as you need, but we suggest 5-8 pillars. Too few can cause you to run out of content, but too many can make your social media seem inconsistent and scrambled.

How do you use content pillars? 👩‍💻📱

Your pillars are a guide for what categories of content to post. Instead of constantly scrambling to think of content ideas, you can use your content pillars to strategically plan and schedule your content. This will help you remain consistent with the type of content you’re posting and will help you attract your ideal audience.

After you decide on your pillars, you can start creating a content bank (a collection of content that fits within your pillars). By creating a content bank, you will be able to find content to post even when you're feeling uninspired. By keeping a close eye on your analytics, you can determine which pillars perform the best, and which ones underperform, helping you make better future content decisions.

How should you pick your content pillars?

Before you pick your content pillars, you need to understand your target audience! Your pillars are 100% based on what will provide value to your audience and what will enhance their relationship with your brand. Think about what their problems are, what solutions you can offer, what they are passionate about, and anything else that will help you build a strong relationship.

Ready to identify your content pillars? Download our FREE template 👇

💡 The Big Picture

Your content pillars might change and adapt as your business does, but the main point of choosing these categories is to help you maintain consistency throughout the content you decide to create, curate, and share. It’s important to always remember to stay true to your brand and to post content that feels authentic to you.

TIRED OF MANAGING YOUR SOCIAL MEDIA?