Seriously, this tip will save you hours ✨📱

Creating fresh, unique, high-quality AND engaging content is time-consuming and can definitely be challenging (especially when you’re having a creative block). So how is it that some people seem to have an endless amount of amazing content??

The answer is one of 2 things ⤵️

Either they have a full team of content creators OR they repurpose content!! Repurposing your content is an amazing way to capitalize on your best content ideas AND gain more exposure for your brand while saving your hours of brainstorming.

Re-using vs Re-purposing content

You might have heard that repurposing your content is a 'faux pas', but we're here to set the record straight. RE-USING content is the faux-pas, REPURPOSING is the ultimate content creation hack you should be using. Reusing content is re-sharing the exact content you had previously posted, without making any changes. When you repurpose content, you give it new life. This might include posting an update or follow-up to the content or changing the format like taking the information from a blog post and creating an Instagram reel.

Why should you repurpose your content?

When you create a piece of content that performs well with your audience, you can't just ignore that. Obviously, your audience felt a connection to that topic, so you can use it to form a deeper connection with your audience and to expand your reach to new potential audience members. Repurposing saves time by getting more mileage out of each piece of content. If one blog post takes 20 hours but gets used across five different platforms (including emails), that's 100 hours saved!

How can you repurpose your content?

The amazing news is that there are tons of ways to repurpose your content. Say you create a post that ends up resonating well with your audience; it gets great engagement and generates a lot of conversation. Instead of putting that content and topic in the 'already used' pile... you can repurpose it. Re-configure your content to fit any/all of your other social media/content channels. For example, maybe you elaborate on the topic in a blog post or email, or maybe you turn it into an Instagram Reel… or you do both!

DOs and DON’Ts of repurposing content:

There are endless ways to repurpose your content, so we created a guide for what TO DO and what NOT TO DO when it comes to repurposing your content.

💡 The Big Picture

Stop spending hours creating an amazing piece of content and then letting it go to waste. It’s time to start repurposing your content and getting it in front of as many audience members as possible!

TIRED OF MANAGING YOUR SOCIAL MEDIA?